The customer journey is shifting. Is it time to transform your partner channel?
Historically, channel strategies and programs were designed with a traditional resell model in mind. The last major channel transformation was a shift to recurring revenue and subscription-based solutions. For many vendors, this changed their partner ecosystem and how they motivate, support, and engage partners.
As B2B customers continue to evolve how they buy, another channel transformation is on the horizon; requiring vendors to think differently about the types of partners and structure required to influence, sell, and support the customers of tomorrow.
Partner Perspectives provides strategies that enable you to help partners improve how they engage and support your customers. Let us help you stay ahead of the curve.