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Partners Evaluate Vendor’s Response to the COVID-19 Crisis The author of this piece is Michelle Gunter, EVP at Partner Perspectives which is a full-service channel consulting and enablement firm which guides companies in launching channels, expanding existing ecosystems, and developing new ways to improve channel performance. She is also a member of the Impartner Channel

A couple of years ago, I answered a phone call as I was packing to evacuate our home, due to an impending hurricane. Irma was a category 5 hurricane, and it was predicted to hit our area within a few days. The call was on behalf of a TV manufacturer, who was checking in on