Effectively communicating with your partners is one of the most vital instruments in operating a successful channel. So often, companies deliver plenty of information to their partners and yet the intended message is lost, and the desired outcome is not achieved. An effective communications strategy is not just about sending information. If designed properly, it will connect, influence, and scale your partner channel.
Partner Perspectives can guide you through the comms strategy and planning process and will work with you to craft impactful marketing messages, presentations, and other communication assets.
COMMUNICATIONS PLANNING
COMMUNICATIONS PLANNING
A well-crafted communications plan can stimulate action and shape partner and organizational behavior. If done well, it will inform, inspire, and deliver the desired outcomes.
- Comms Planning Workshop
- Communication Plans
- Comms Implementation
CHANNEL COMMUNICATIONS
CHANNEL COMMUNICATIONS
Ongoing channel communications is a disciplined process of crafting relevant content and consistently delivering the right message to the right audience at the right time – in the way they want to receive it.
- Comms Plan Management
- Program Roll-outs
- Internal/Partner Outreach
PRESENTATIONS & HOSTING
PRESENTATIONS & HOSTING
We host and facilitate workshops, webinars, advisory councils, and breakouts. We can help with keynotes or present our industry perspective in alignment with your overall message.
- Partner Webinars
- Partner Panel Discussions
- Keynote Speeches
- Leadership Workshops
- Partner Advisory Councils
- Breakout Sessions
MARKETING CONTENT
MARKETING CONTENT
The amount of marketing content required to communicate with channel partners is significant. We can assist when you need additional marketing support.
- Program Guides
- Infographics
- eBooks
- White Papers
- Case Studies
- Newsletters