It’s an interesting time to be in the tech industry. Never has there been a time of such rapid change in the market and a profound shift in how B2B customers buy and consume technology. This is fundamentally changing the partner ecosystem and channel leaders must assess the impact this will have on the performance and profitability of their partners.
We hear from channel executives that a chief complaint is they are inundated with data, yet desperate for insights. Our market research, competitive benchmarking, partner satisfaction and profitability studies, can all help to augment and contextualize performance data. This powerful combination provides the insights needed to identify future states and create a path to lead out.
Market research is a crucial first step in creating a go-to-market strategy. It creates a current and future view of your target markets, competitive landscape, partner interests, and customer buying behaviors.
- Market Research
- Competitive Landscape
- Channel Research
Channel Benchmarking provides a 360-degree view of your competition and your partners. We then provide strategies and recommendations for a differentiated approach.
- Competitive Benchmarking
- Partner Profitability Studies
- Partner Benchmarking
Conducting regular assessments with your channel partners allows you to keep a pulse on the business. More importantly, it provides a true outlook on the health of your partner channel.
- Channel Program Assessment
- Compensation Assessment
- Partner Satisfaction Assessment
Creating a safe, authentic feedback loop for reps and partners can be a powerful differentiator for channel leaders. It provides a real-time state of the business and actionable insights to improve performance.
- Internal Employee Views
- Partner Surveys and Interviews
- Partner Advisory Council