It’s an interesting time to be in the tech industry. Never has there been a time of such rapid change in the market and a profound shift in how B2B customers buy and consume technology. This is fundamentally changing the partner ecosystem and channel leaders must assess the impact this will have on the performance and profitability of their partners.
We hear from channel executives that a chief complaint is they are inundated with data, yet desperate for insights. Our market research, competitive benchmarking, partner satisfaction and profitability studies, can all help to augment and contextualize performance data. This powerful combination provides the insights needed to identify future states and create a path to lead out.