Now more than ever, having a well-devised channel strategy is critical to staying relevant in today’s technology market. A strategy built on the foundations of research and analysis, economic considerations, and practical application, is the key to success. A misaligned strategy can cost your company time, money, and partner loyalty.
An excellent channel strategy provides the insights, planning, and structure your organization needs to deliver shared value across the internal and external constituencies so vital to your success. Partner Perspectives brings proven experience with strategy and planning from a multitude of industry roles and vantage points. From design to implementation, we’ve got you covered.
CHANNEL READINESS
CHANNEL READINESS
Channel Readiness evaluates your company’s capacity to engage with partners, assesses the viability of this new route to market and provides a roadmap for each stage of development.
- Readiness Assessment
- Viability Study
- Roadmap & Recommendations
GO TO MARKET PLANNING
GTM PLANNING
Creating a comprehensive Go-to-Market Plan is central in building and operating a sustainable partner channel. This includes:
- Channel Framework
- Coverage & Capacity
- Geos, Segments, Verticals
- Resources & Role Definitions
- Compensation Models
- Policies & ROE
- Internal Capacities and Systems
- Distribution Strategy
PROGRAM STRATEGY
PROGRAM STRATEGY
A well architected channel program will attract, motivate and enable partners to support your customers and generate new business on your behalf.
- Value Proposition
- Structure and Requirements
- Pricing & Benefits
- Specialization & Competencies
- Marketing & Communications
- Tools & Platforms
- Budgets & ROI
PARTNER PROFILES
PARTNER PROFILES
Our comprehensive partner profile looks at 5 attributes to identify partners who will enhance your solutions and drive incremental revenue: Business, Market, Technology, Potential, and Commitment.
- Partner Profiles
- Targeted Partner Lists
- Partner Attribution Data
- Recruitment Strategy
- Onboarding Strategy